SOLUM and EWQ Deepen Partnership for Unified In-Store Retail Technology

SOLUM, a leading provider of Electronic Shelf Labels (ESLs), and EWQ, a prominent developer of retail technology solutions, have announced a significant expansion of their strategic partnership. This collaboration aims to deliver enhanced, unified in-store retail tech solutions to the global retail market, integrating advanced digital tools to optimize store operations and enhance the customer experience.

The broadened alliance builds upon a previously established relationship in Europe, now extending its reach to address the evolving demands of retailers worldwide. The initiative focuses on creating a seamless, comprehensive technology ecosystem within physical stores, leveraging SOLUM’s innovative Newton system to provide a robust foundation for modern retail environments.

Advancing Retail Digitalization

Electronic Shelf Labels, or ESLs, are digital display systems used by retailers to show product pricing and information. Unlike traditional paper labels, ESLs allow for dynamic pricing changes, inventory updates, and promotional displays to be managed centrally and implemented instantly across an entire store or chain. This capability is crucial for retailers aiming to respond quickly to market shifts, manage perishable goods, and maintain price accuracy across multiple sales channels.

The integration of SOLUM’s Newton system, known for its advanced features and reliability in managing ESL infrastructures, with EWQ’s broader suite of retail solutions, is central to this expanded partnership. This synergy is designed to provide retailers with a cohesive technology platform that extends beyond mere pricing, encompassing various aspects of in-store management and customer engagement. The goal is to eliminate fragmented systems, offering a more efficient and integrated approach to retail operations.

Impact on Retail Operations and Customer Experience

The extended partnership between SOLUM and EWQ is expected to yield substantial benefits for retailers globally. By unifying critical in-store technologies, businesses can achieve greater operational efficiency, reduce manual labor associated with price changes, and improve inventory accuracy. This leads to cost savings and allows store associates to focus more on customer service rather than administrative tasks.

John Revie, Vice President of SOLUM America, commented on the development, stating that the strengthened partnership will significantly enhance retail operations, providing retailers with the advanced tools necessary to thrive in an increasingly competitive landscape. Similarly, Per Olav Helgeland, CEO of EWQ, emphasized that their combined expertise ensures retailers can offer an unparalleled shopping experience, ranging from efficient management to engaging customer interfaces.

For consumers, the adoption of this unified in-store retail tech means clearer, more consistent pricing, readily available product information, and a more streamlined shopping journey. The technology enables retailers to implement real-time promotions and personalized offers, creating a more dynamic and responsive shopping environment.

Future Outlook for Unified Retail Tech

The deepening collaboration between SOLUM and EWQ represents a forward step in the digitalization of retail. As the industry continues to evolve, the demand for integrated, flexible, and scalable technology solutions will only grow. This partnership positions both companies to meet these needs, fostering innovation that benefits retailers by providing comprehensive control over their physical store environments. The focus remains on delivering reliable, state-of-the-art solutions that support the complexities of modern retail while enhancing the shopping experience for consumers worldwide.

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